SLC Times

Salt Lake County spent $40,457,816 on men's collegiate football teams in 2023, an increase of 19.9% over the previous year, according to the U.S. Department of Education.

This translates to roughly 33.9% of all spending for sports teams at the three universities in the county during the 2023 season.

The average sports expenses at Salt Lake County have grown 239.8% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$40,457,816	33.9%
2022	$33,743,482	34.2%
2021	$21,386,170	27.3%
2020	$31,759,405	34.6%
2019	$29,262,589	31.4%